Language in action

To take a website, e-commerce or an app beyond your borders, translation is not enough: more comprehensive work is required that involves marketing, design, development and graphics. This process is known as localisation. It is likely that a website or product, as designed in the source language and context, will not be entirely effective for an audience in another country that speaks another language. In order for the product to be really usable for a foreign audience and capture their attention and trust, more or less in-depth cultural adaptation is needed that goes beyond the texts and concerns SEO, layout and communication strategy as a whole. All this requires on-going discussion, including with any local agents or contacts abroad. In the meantime, we also think about the most suitable words.

In translation we transfer the meaning and sense of content into another language and culture. In transcreation we focus on the purpose of the message, and in particular on the effect it is intending to create – to amaze, engage, or create musicality, for example – regardless of the words of the original text. Transcreation therefore results in solutions that may differ wildly from the original, but are in line with the communication goal, and are therefore appropriate, significant and effective. Transcreation is a process that is closer to copywriting and content creation, and is particularly used in pay-offs, advertising messages, games and all content in which form and impact are more important than content.

For interviews, speeches, tutorials
Before translating them, we transcribe audio and video files, studying the timestamps and adapting sentences so they are ready to become subtitles or to be read by a speaker.
We then prepare the audio text in another language, paying attention to the readability, target context, pauses and interaction with the video.

As a support to our translation activities, we can provide interpreting service through trusted partners for a selection of languages, in Udine as well as in Italy and Europe. Our interpreters can be present during notarial proceedings, negotiations or business events.

Whether it’s a large technical manual or a brochure featuring lots of photographs, we process documents in their source format: we provide the layout for the translations and adapt them to the planned graphics.

After translation, we support the work of graphic designers, without replacing them. We insert the translation into the formatted file so that it is ready for printing or publication, respecting the source document.